In 2006, together with Katz, Rotem started his own record label, Beluga Heights, inking a joint deal with Epic and Koch. Sean Kingston, a young Miami-based R&B artist, was their first signing. Rotem also started a publishing company under the Beluga Heights umbrella, signing "SOS" co-writer Evan "Kidd" Bogart and United Kingdom-based artist-writer Lolene.Beluga Heights then signed 18-year old R&B singer Auburn from St. Paul, Minnesota,who turned out to be a minor internet sensation.His trademark is a stylised "J-J-J-J-J-R" or "Beluga Heights" at the start of records with which he has been affiliated. Rotem currently resides in Beverly Hills, California.